M·A·C Viva Glam is a philanthropic campaign launched by M·A·C Cosmetics in 1994. 100% of the selling price of each lipstick (and lipglass) goes to the M·A·C Viva Glam Fund. At its start, every cent went to support those affected by HIV/AIDS, but the initiative has since expanded to fund health and equality programs for marginalized communities globally. Featuring bold celebrity spokespeople, Viva Glam has raised over $500 million globally.

Visual branding design for print and digital campaigns between 2010-2018.

2011 — Lady Gaga
2012 — Nicki Minaj & Ricky Martin
2013 — Nicki Minaj
2014 — Rihanna
2015 — Miley Cyrus
2016 — Ariana Grande
2017 — Taraj P Henson & Jussie Smollet
2018 — Sia